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Integrated customer relationship management (CRM) solution designed for marketing, sales and services, focused on medium and large organizations in various industries.
In addition, we will provide you with information on the pros and cons of using this application, as well as the prices and the available alternatives in the market. Also we will answer the most frequently asked questions that will make users want to use this app, so that you can make an informed decision about if it's the right tool for you. Don't wait any longer and discover all that SAP CRM has to offer!
SAP CRM, part of the SAP Business Suite, is a powerful customer relationship management solution designed to automate and manage customer interactions and data throughout the customer lifecycle. Initially offered as on-premises software, SAP has evolved to cloud-based solutions, particularly under the SAP C/4HANA suite, to more effectively address the marketing, sales, commerce and service needs of organizations. This shift reflects a focus on improving the customer experience and competing with market leaders such as Salesforce.
SAP CRM integrates across multiple customer interaction channels, such as contact centers, the Internet and mobile devices, providing a unified platform that supports customer profile management, marketing analytics, campaign management, sales, service and more. Users can handle everything from lead acquisition and marketing campaign execution to post-sales support and service management, providing a 360° view of the customer to make informed decisions and improve customer relationships.
SAP CRM is part of the SAP solution suite, so pricing can vary significantly depending on specific implementation needs, selected modules and customization requirements. It is recommended that you contact SAP directly for a detailed quote.
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SAP CRM is used by organizations of all sizes in a variety of industries to improve customer relationship management. From manufacturing companies looking to optimize their sales process to financial services entities that want to personalize their customer service offerings, SAP CRM facilitates end-to-end customer management.
Retail companies can use SAP CRM to enhance the online shopping experience through personalization and targeted marketing, while telecommunications companies use it to efficiently manage customer service and support interactions.
Industry-leading customer relationship management platform known for its flexibility and customization capabilities.
It offers integrated CRM and ERP solutions to provide a complete view of business operations and customer relationships.
Part of Oracle Cloud, this solution offers a complete set of tools for customer relationship management, with strong analytics and segmentation capabilities.
Given its complexity and cost, it is generally more suitable for medium to large organizations.
Yes, although integration may require additional customization and configuration efforts.
SAP provides extensive support through its customer portal, with learning resources, technical documentation and technical support options.
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For all kinds of businesses and people
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